Dina Soufi

After several years of working for multiple industries and organizations, I returned back to school to complete my education and graduated with a 4.0 GPA as a User Experience Designer.

Today, I do what I love as an independent UX/UI Designer, working with product owners and stakeholders on solving problems with design, defining user and business requirements, brainstorming ideas, sketching userflows, developing low-fidelity wireframes, designing high-fidelity mockups, and building interactive prototypes using agile and design thinking methodologies.

My time at several big and small organizations has given me a wide breadth of exposure to various industries, such as Energy, Finance, and Healthcare. It has also provided me the opportunity to acquire a broad range of skills in customer service management, enterprise digital transformation, and business process improvement.

Experience

Since June 2017, I have been supporting business and product owners as an independent User Experience Designer:

  • Collaborate with stakeholders, users, and development teams to understand business goals and users' needs.
  • Determine personas and user journey maps.
  • Define and resolve design challenges.
  • Ideate visual concepts leading to elegant user interfaces and exceptional user experiences demonstrated through interactive prototypes.
Walmart
Walmart Dallas, TX (Sep 2021-Present)
  • Collaborate with Walmart's Business and NexTech UX Teams to define user’s needs and fine-tune the solution’s requirements.
  • Conduct UX research and design for mobile and web applications.
  • Create mockups using Sketch and deliver to the Dev team via Zeplin.
Hitachi Vantara
Hitachi Vantara Dallas, TX (Jun 2021-Present)
  • Support Hitachi Vantara’s UX design team in designing and developing an Axure-based interactive prototype to modernize a legacy legal practice management platform into a cloud-based SaaS solution.
InsightPro Sports
InsightPro Sports San Antonio, TX (Aug 2019 – Mar 2020)
  • Applied design thinking methodology to design a mobile app that pairs young soccer players and their parents with top tier coaches to advance their skills and grow as athletes. This app enables players to work one-on-one with their coaches regardless of time and location.
  • Collaborated with this startup’s executive and development teams to fine-tune the app’s vision, define users’ needs, and prioritize an execution plan.
  • Defined the app’s personas, determined users’ goals and journeys, and sketched related user flows.
  • Developed interactive prototypes and proof of concepts using Axure RP to test the app’s concept and to validate its features.
  • Iterated multiple low-fidelity wireframes and high-fidelity mockups to finalize an intuitive user interface design that communicates InsightPro Sports’ brand message.
  • Supported the development team with digital assets generation for building the iOS and Android apps.
Hitachi Vantara
Hitachi Vantara Dallas, TX (Mar 2019 – Jun 2019)
  • Supported Hitachi Vantara’s UX design team in designing and developing an Axure-based interactive prototype for a sophisticated content and workflow management platform to improve the productivity and the user experience for 8000+ users from a global Aerospace Engineering company.
  • Defined, optimized, and sketched business processes, workflows, and user journey maps.
  • Created low-fidelity wireframes and high-fidelity mockups for a simple and modern user interface.
  • Developed an interactive prototype to verify design requirements, validate design assumptions, and obtain users’ feedback and buy-in.
Pillar Construction
Pillar Construction Alexandria, VA (Jun 2018 – Dec 2018)
  • Worked with marketing and UX design teams to transform Pillar Construction’s outdated website into a responsive and mobile-friendly online presence that delivers a vastly improved user experience and communicates this company’s growth and new capabilities to its customers and partners.
  • Collaborated with the marketing team to determine the new website’s goals and objectives.
  • Defined and developed personas and user journey maps.
  • Analyzed the website’s information architecture and designed a new sitemap and navigation structure to make it easier to find user relevant information.
  • Worked with the UX team to design an intuitive and responsive user interface that improves the user’s experience and achieves the desired business goals.
  • Prepared several presentations to communicate the website’s redesign vision and its development roadmap to the executive team.
Hitachi Vantara
Hitachi Vantara Dallas, TX (Jul 2018 – Aug 2018)
  • Supported Hitachi Vantara’s UX design team in designing and developing an Axure-based interactive prototype for a large Telecom Services Provider’s enterprise business portal to improve customers’ experience, reduce support calls, provide user training, and increase services subscriptions.
  • Created low-fidelity wireframes and designed high-fidelity mockups.
  • Developed an interactive prototype to verify design requirements, validate design assumptions, and obtain users’ feedback.
Harris Hill Raceway
Harris Hill Raceway San Marcos, TX (Feb 2018 – Aug 2018)
  • Delivered a complete user experience design for a mobile app to increase membership and to provide existing members with timely information regarding the track' status, schedule, and race results.
  • Conducted user research and interviews to define personas and user journey maps.
  • Sketched low-fidelity wireframes and designed high-fidelity mockups for a user-friendly interface.
  • Created User Testing Scripts and SUS Survey, and orchestrated Usability Testing to validate design.
Austin Community College
Austin Community College Austin, TX (Jul 2017 – Oct 2017)
  • Collaborated with stakeholders and the UX team to set the vision and roadmap for ACC Library Services website.
  • Completed a heuristic analysis of the existing website.
  • Created surveys to conduct qualitative and quantitative research to pinpoint users’ needs and pain points.
  • Analyzed content to reorganize into a cohesive information architecture and an intuitive navigation structure.
  • Designed a new responsive user interface to improve and streamline the user experience.
Prep2Prep.Com
Prep2Prep.Com San Jose, CA (Jun 2017 – Aug 2017)
  • Supported the marketing team in designing a new and responsive user interface for Prep2Prep.com.
  • Defined user needs, personas, and user journey maps.
  • Created low-fidelity wireframes and designed high-fidelity mockups.

Resume

Design Skills

  • Design Thinking
  • User-Centered Design
  • Rapid Prototyping
  • Low/High-Fidelity Mockups
  • User Interface Design
  • Product & Service Design

Professional Skills

  • Business Process Design
  • Business Process Improvement
  • Team Collaboration
  • On-Time/Budget Project Delivery
  • Project Coordination & Management

Tools

  • Axure RP
  • Sketch
  • InVision
  • Adobe Creative Suite
  • Affinity Designer

Education

  • User Experience Design, Austin Community College (GPA 4.0)
  • Graphic Design, Northern Virginia Community College (GPA 4.0)

Courses Completed

  • User-Centered Design
  • Design Thinking
  • Design Research
  • Design Ideation
  • User Interface Design
  • Interaction Design/Prototyping
  • Responsive Design
  • Visual Design
  • Survey for UXD

Certification

  • Certified ScrumMaster®, Scrum Alliance®

Awards

  • IBM Enterprise Design Thinking Practitioner