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Overview

Harris Hill Raceway is a technical race track and a social club in San Marcos, TX. It is designed to be a fun, safe and educational race track where car and motorcycle racing enthusiasts flock regularly to get their fix for their need for speed.

The track's management wants a user-friendly mobile app that attracts new members and provides existing members with timely information regarding the track' status, schedule, and race results.

Roles

  • UX/UI Design
  • User Research and Interviews
  • Persona Development
  • Low-fidelity Wireframes
  • Interactive Prototype
  • Usability Testing

Goals

The track's management wants a user-friendly mobile app that attracts new members and provides existing members with timely information regarding the track' status, schedule, and race results.

Affinity Mapping

I conducted several interviews to empathize with users and gain an in-depth understanding of their values, perceptions, and experiences. Based on my user interviews, the data was affinitized to draw conclusions from information gathered during the interviews and observations.

Personas

Wireframes

User Testing & Interactive Prototype

To find out what works and what doesn’t in the interface, I prepared a few tasks to test the users. This was to gain qualitative insights into what is causing users to have trouble, and to measure the percentage of tasks that users complete correctly as a way to communicate the App’s overall usability.

Site Map