Overview

Pillar Construction's website was ten years old with an outdated design that no longer served the needs of its customers. It was not mobile-friendly, and it did not represent Pillar Construction’s new capabilities. Due to its growth, it became harder to find relevant information. Pillar Construction wanted a new design that communicates its brand and capabilities and provides a better user experience for its customers and partners.

Roles

  • UX/UI Design
  • Persona Development
  • Interactive Prototype
  • Low-fidelity Wireframes

Goals

  • Improve user experience and update its look and feel
  • Provide a responsive design and enhance search engines optimization
  • Better presentation of Pillar Constructions' capabilities
  • Showcase Pillar Constructions’ high profile projects
  • Attract new clients, vendors, and potential employees
  • Make it easier for users to find relevant information and provide project search / filter capabilities
  • Bigger and better project photos

Personas

Wireframes

Style Guide